BRANDS
Haglöfs
This advertisement is a spec ad created for Haglöfs, an outdoor clothing brand. It is not an official campaign but rather a conceptual project designed to showcase creative ideas and visual storytelling aligned with the brand’s identity. The aim is to highlight Haglöfs’ commitment to quality, functionality, and innovation in outdoor apparel.
North Aura
This is a spec ad created for North Aura, a rooftop tent brand known for its durable, easy-to-install, and weather-resistant tents designed for adventurous travelers. As a spec ad, it serves as a conceptual piece to demonstrate creative direction and potential marketing messaging rather than an officially commissioned campaign.
